Mars M&M's & Mashable

Fans of Wind

Objective: Drive awareness to M&M's sustainability initiative, something many consumers are not aware M&M's has

Awareness-driving strategy: Through a high-impact event experience, we brought M&M’s sustainability initiative to life at Mashable’s flagship event: Social Good Summit, to drive social change.

  1. About the flagship event: This event draws in UN leaders, global professionals, dreamers, and creators alike to make the world a better place by 2030.
  2. Custom activation: Right in the main entrance, M&M’s and Mashable created an attention-grabbing live art installation to represent M&M’s commitment to sustainability. Guests were treated to candy M&M’s and a Brooklyn-based artist created a live art installation with the wrappers in celebration of M&M’s Fans of Wind campaign.
  3. Digital component: Our campaign also drove online audiences to engage with Fans of Wind. We produced accompanying articles featured on Mashable to drive M&M’s sustainability messaging.

Success:

  • High-profile views and engagement from leaders in the United Nations

  • 6.4K digital interactions to M&M’s custom content articles

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