UNIQLO & Mashable
HEATTECH WINTER WARDROBE
The Ask: Increase consideration of UNIQLO's winter clothing line, HEATTECH
The Strategy: To pitch not only a campaign providing a lookbook of HEATTECH designs on real people, but incorporating a new component to take the partnership between UNIQLO and Mashable to the next level.
Photography: Sourced models (including me!) to wear HEATTECH. Staged a custom photo shoot between external photographer and models to capture each person’s unique story in HEATTECH clothing
Visual Storytelling: Created 2 visual articles on Mashable to bring the clothes to life. Each article shared images of models wearing HEATTECH and featured quotes from models on what motivated them to wear it
Instagram Story Extension: Drove a social-first audience to our article content through Instagram Stories with a “swipe up” feature
The Success:
Client approved new content format recommendations such as visual articles and Instagram Stories
2.8K digital interactions to both UNIQLO custom content articles on Mashable
